Case Studies

SEO

1st Page vs 2nd Page Value Comparison. What are rankings really worth?

 

16 -to- 1 Good Rank vs Poor Rank

 

The SEO Trifecta Impact on website value.

 

Social Media Marketing

High Engagement vs Low Engagement. What is the reach benefit from high post engagement? 

 

Boosting Optimization Paying Off

 

Online Ads

What is a higher Quality Score worth? 60 or 700.

 

Digital Media vs Traditional Media Comparative CPM's (cost per thousand) across media channels online, direct mail, newspaper, radio, billboard.

 

Superior ROAS (return on ad spend) Targeting Parameters

 

Email Marketing

Millions of Business-to-Consumer emails analyzed have concluded...What is a Good Email Campaign vs an average campaign open rates en mass?  6% vs 50%

 

The overall most effective digital channel 

.

SEO 

SEO

1st Page vs 2nd Page Value Comparison...

  • 4 City Locations Same Keyword

  • Page 1 Total Sample Values = $48,300. Page 2 Total Sample Values =$1,441

16 - to - 1 

  • Website visitors for #1 Search Engine Result vs #11 Search Engine Result

  • Total of Page 2 Google Search Engine Results...Only about 9% of searchers make it that far

More on Local SEO with Google Maps Marketing here, or for SEO rankings services here. 

The SEO Trifecta Impact on Website Value...

  • SEO Trifecta = Code, Content, Links

  • Referring domains = Links 

  • Total Word Count = Content 

  • Page Load Speed = Code 

Actual Results when the SEO Trifecta is implemented...

Social Media Marketing 

Social Media Marketing

High Engagement vs Low Engagement Comparison...

  • 2 Facebook posts that generated 39 engagements facilitated a Paid Cost of Reach of $24.70 cpm (cost per thousand)

  • VS

  • 2 Facebook posts that generated 251 engagements facilitated a Paid Cost of Reach of $7.40 cpm (cost per thousand)

Boosting Optimization Paying Off...

Online Ads

Online Ads

The Importance of Google Search Quality Score, What's a Quality Score worth?

  • Most Important Factors in Quality Score:

    Landing page experience 39%

    Expected CTR (click thru rate) 39%

    Ad Relevance 22%

  • A Good Quality score can be worth a factor of ~10X. or 1,000% spread on your ROAS (return on ad spend)

Digital Advertising Costs vs Traditional Media...

Superior ROAS (return on ad spend) Targeting Parameters...

Email Marketing

Email

Millions of Business-to-Consumer Emails Analyzed Conclude...

  • Well Performing Email Campaigns garner 10X  Higher Engagement rates then average email campaigns.

Consistently surveyed to be the MOST EFFECTIVE CHANNEL...

Lead Arcade, llc. 

About Us BlogCase Studies Contact Us

Partnerships

Help Center Affiliate Sign Up DentalARCADE.com

Services

101 Conversion Optimization102 Website Design & Hosting103 SEO search engine optimization104 Google Maps "Local SEO"105 Social Media Marketing & Reputation Management

Services 

201 Online Ads & Premium Targeting301 Text & Email Marketing401 Consulting - On Premise402 Consulting -Remote